Podcasts don't have to be overly complicated.
Many companies are hesitant to jump into this medium because they feel the effort is beyond what they can maintain. However, if there's one thing that you can learn from others is that there is no one-size-fits-all solution.
In fact, the more creative and fun you can have with this, the more you're going to connect with your customers.
In this week's Three Podcast's Friday, we're showing you some podcasts who are putting a simple and fun twist to the podcasting medium.
This week we're featuring (all links go to Apple iTunes):
Tell Me Why - Tell Me Why is American Airlines' short and sweet podcast giving us an inside look into the decisions they make, along with how operations work within the airline industry. People love feeling like they're on the inside, and that's exactly what American Airlines offers us in their podcast.
Inside Trader's Joes - Inside Traders Joes is a podcast about, you guessed it, Trader Joes. This podcast is exactly what you would expect from a company like Trader Joes. It's light, it's fun, and just like American Airlines, they're giving you an inside look into their company.
Trader Joes has done a beautiful job of building a cult-like culture, and this is just one more item in their tool kit to help those who love the brand, fall in love with it even more. This is the perfect example of extending your brand using podcasting.
What's Next In - What's Next In is Master Card's podcast trends and topics exploring the latest technologies. Master Card displays their thought leadership beautifully in this podcast by bringing in their resident experts, senior executives, and thought leaders to share insights on each particular topic.
Hopefully, you are are a thought leader in your industry, and this is the perfect way to educate your audience in addition to solidifying your position within the industry.