The amount of creativity and thought into business branded podcasts are limitless. This week, we're highlighting three very different industries, yet they all have appeal that goes much farther than "here is our product, now buy our stuff." In fact, Adobe Systems, Fremantle, Penguin & BMG and Johnson & Johnson represent their brand well, with deeper insights on their respective subjects. Different production and styles, but all interesting and unique!
Adobe Systems - Wireframe - Adobe partnered with Gimlet to produce a show that focuses on user experience design and how they shape technology to fit in with our lives. It's an interesting premise to give an insider's look at how and why things as ubiquitous as sounds from our mobile devices, for example, are created, tested and processed.
Fremantle, Penguin and BMG - This is Spoke podcast is aimed to attract and highlight the upcoming GenZ audience. From their site, they're focused on "youth culture brand made up of a collection of people coming together to share ideas, inner thoughts and to elevate our knowledge."
Johnson & Johnson - Innovation - Johnson & Johnson shines a spotlight on their many R&D teams throughout their organization with their focus on the innovative solutions and thought process for the products we see today. This is a great glimpse into sharing a great conversation with some of their leading minds at Johnson & Johnson.