We've focused heavily on brands that are leveraging podcasts to grow brand awareness, create a loyal following and drive business with their expertise. This week, we've been asked about "personal brands" that are basically the face of their brands and businesses. For the sake of clarity, we are highlighting folks that have a service and/or product for their businesses and not social media influencers. Without further ado, these three should be in all business podcast playlists!
Tim Ferriss - The Tim Ferriss Show is the bellwether of all business podcasts with the name that is intimately tied to his business. He is an author, speaker, investor, and arguably, the "Oprah of audio." His podcast is so intrinsically tied to promotion of his books and investment discussions that he has parlayed into international fame.
Kent Lindstrom - Something Ventured with Kent Lindstrom - Kent is the COO of Nuzzel, a Next-generation news monitoring and research tool for PR professionals, investors, researchers, marketers, sales people, lawyers, and business owners. Something Ventured offers a "behind the scenes" insights into the movers and shakers in the Silicon Valley scene.
Tony Robbins - Unshakeable - What is there to say about Tony Robbins that no one already knows? If you haven't heard of Tony Robbins, this podcast is a great to inspire those that have self doubt, both financially and professionally.