The highly competitive retail and beauty industry is always looking for ways to keep their clients loyal to their brands. Today's highlighted three, Walmart, Saks and Harrods cater to their specific demographic in vastly different ways, yet very effectively.
Harrods - True Tales of Luxury is a newcomer in the podcast community with their focus on investigating the evolving definition of luxury in modern times. Their conversations with industry leaders and creatives provide a great insight into understanding the evolution of the finer things in life.
Walmart - The Walmart Radio Podcast is a live radio format at the Arkansas corporate HQ. Employees and customers alike can listen in on current events and Walmart focused content. It's a high energy and entertaining podcast that shows Walmart's commitment to highlight associates across the US.
Saks Fifth Avenue - Where Brains Meets Beauty is technically not a Saks Fifth Avenue production, but a collaboration. Pairing with the already successful beauty focused podcast, Saks gave space in their flagship store to host the monthly live recorded event. This partnership combines a unique and entertaining experience for both clients in stores as well as podcast listeners. This is a great use case of how podcasting has a direct influence on branding and creating buzz.