It's time for another Three For Friday corporate branded podcasts! Let's take the stethoscope out and point it at some great hospitals and a medical publication that are leveraging podcasts for their patients and community. Clevelend Clinic, New England Journal of Medicine and Oroville Hospital all do a great job with their targeted audience and deliver content that is perfect for their business.
Oroville Hospital - Growing Healthy Together Podcast services the Butte County and Northern California residents area with an informative conversation with medical professionals on various topics. The podcasts are compact with short and insightful topics in under 15 minutes.
New England Journal of Medicine - NEJM This Week is not for the common layperson, unless that common layperson has some background in medicine. NEJM This Week provides a summary rundown of news in medical research, reviews, and perspectives. That being said, do not assume their niche doesn't attract their intended audience. The updates are a great shortened synopsis for the busy medical professional.
Cleveland Clinic - The Comeback is one of 6 Cleveland Clinic branded podcasts we're focusing on this week. This podcast is focused on the patient's journey as they've overcome their health challenges. It's informative, sympathetic and inspiring for those who are going through similar health events. Bottom line: The Cleveland Clinic simply gets the value of podcasts and they are the bellwether all podcasts should aspire. Not just the production values, but the way they've marketed to an audience they know will become their biggest cheerleaders.