Podcasting continues to grow in popularity with over 51% of the US population saying they've listened to a podcast. However, the more good news to this is that there is still a lot of room for growth when it comes to podcast audiences.
With the explosion of podcasting popularity, more and more businesses are wondering how they can jump into this medium as a part of their content strategy. It may feel like an overwhelming task on where to begin, so here's an easy 10-step process of what you need.
1. A Strategy - Before you hit record, the most important thing you'll need to do is create a strategy that aligns with your business. Just because you can easily start a podcast, doesn't jump in quite yet.
Make sure you understand what you'll want your listeners to take away from your podcast, how exactly this aligns with your business, and exactly whom you want listening. Yes, this is a part of content marketing, so make sure you're going back to Marketing 101 before...